Partner Program
Lead value calculator
Adjust your agency's conversion, revenue, and retention assumptions to estimate the value of each BetterSured lead.
Your changes stay in this browser
Editable assumptions
Your conversion assumptions
%
Agent conversion
23.3%
Overall conversion ÷ agents
yrs
leads/month
- Y1 Net Revenue:
- $74,400–$81,600
- Lead Lifetime Net Revenue:
- $383,520–$545,280
Range across household types; lifetime net is lead LTV minus acquisition cost.
Lead economics
Expected value by householdExpected value by household type
Yellow fields are editable
| Household type | Annual revenue | Agent conversion | Value / agent | Lead price | Year 1 net | Lead LTV | LTV / CAC |
|---|---|---|---|---|---|---|---|
| 2 policiese.g. home + 1 auto | $ | 23.3% | $112 | $50 | $62 | $370 | 7.39× |
| 3 policiese.g. home + auto + umbrella, or home + 2 autos | $ | 23.3% | $140 | $75 | $65 | $462 | 6.16× |
| 4+ policiese.g. home + 2 autos + umbrella, or multiple vehicles/properties | $ | 23.3% | $168 | $100 | $68 | $554 | 5.54× |
Example: 3 policy household
e.g. home + auto + umbrella, or home + 2 autos
$
×
23.3%
agent conversion$140
Value / Agent−
$75
Lead Price$65
Year 1 Net×
3.3 yrs
average policy life$462
Lead LTV÷
$75
Lead Price6.16×
LTV / CACEstimates use the assumptions above and are for planning only. Your entries are saved only in this browser and are not submitted to BetterSured.